Marketers and entrepreneurs who use Facebook to do business online probably know that Facebook is constantly improving its algorithms. In order to process the post page for followers to see through the feed all the time. Marketers and entrepreneurs should study and improve their marketing plans regularly. so that the content you have posted Appears on the customer's feed. and there is a positive interaction between the brand and the customer. Or what we call Engagement, which is the starting point for building a good relationship between the brand and customers. and eventually leads to trading until it becomes a favorite brand Over the past two years, however, Buzzsumo has reported that engagement on Facebook posts has dropped about 20% since January 2017, with the drop in engagement coming from photo and link posts.
Picture from: The main reason for the change in engagement numbers falling is due to The Financial Phone Number List Times revealed that organic reach fell 42%, but Paid Ads increased, resulting in a change in engagement. Algorithmic system changes This causes the average amount of Reach to decrease. A lot of new content is emerging, making it difficult for Facebook users to receive complete news. And the feed page may not feature every content from every brand. Therefore, all marketers will have to adapt. To prepare for the change Algorithmic ranking on feeds To increase the chances of Facebook users seeing our post page. The various changes on the Facebook page have the following Timeline.
Timeline changes to Facebook's algorithmic system 2004 – 2009: Facebook launched its first website in 2004. The feed first appeared to players in 2006. In 2007, players first used the Like button, but it has not been confirmed that Facebook has begun using the algorithm. In 2009, Facebook used an algorithm to sort the most popular posts in the feed. 2009 – 2019: Facebook has partnered with Galaxy Brain Software to analyze insights from players. Presentation of feed page using principles Personalization By focusing on content that players are likely to be interested in or really like those contents so that players spend more time on the platform 2015 In 2015, Facebook added a “See First” feature for app users. Select the page you want to see at the top of your feed.
Picture from: The main reason for the change in engagement numbers falling is due to The Financial Phone Number List Times revealed that organic reach fell 42%, but Paid Ads increased, resulting in a change in engagement. Algorithmic system changes This causes the average amount of Reach to decrease. A lot of new content is emerging, making it difficult for Facebook users to receive complete news. And the feed page may not feature every content from every brand. Therefore, all marketers will have to adapt. To prepare for the change Algorithmic ranking on feeds To increase the chances of Facebook users seeing our post page. The various changes on the Facebook page have the following Timeline.
Timeline changes to Facebook's algorithmic system 2004 – 2009: Facebook launched its first website in 2004. The feed first appeared to players in 2006. In 2007, players first used the Like button, but it has not been confirmed that Facebook has begun using the algorithm. In 2009, Facebook used an algorithm to sort the most popular posts in the feed. 2009 – 2019: Facebook has partnered with Galaxy Brain Software to analyze insights from players. Presentation of feed page using principles Personalization By focusing on content that players are likely to be interested in or really like those contents so that players spend more time on the platform 2015 In 2015, Facebook added a “See First” feature for app users. Select the page you want to see at the top of your feed.