Konstantin Chervyakov, managing partner of Ringostat , shares his own experience and observations. He himself closed deals with Eldorado, MOYO, OLX, Technodom, Ria and other major clients of Ringostat. Now Konstantin not only communicates with clients and partners, but also manages a sales department of 20 people. Therefore, his experience will be useful to ordinary salespeople and heads of sales departments. Reading time: 12 minutes Set up email open tracking Identify customer needs Take risks Always monitor missed calls Don't be afraid to ask and refuse Summary Konstantin Chervyakov, Ringostat Konstantin Chervyakov, managing partner of Ringostat In the “Sales Notes” section, I will talk about the techniques that help me and my team successfully close deals. Sometimes these are little things, sometimes they are more global things, but they all work.
Tested Fax Lists in sales in a fairly complex technical B2B niche . If you disagree with something or want to share your life hacks, write in the comments. I'll be happy to discuss. Set up email open tracking For several years now I have been tracking whether my email was opened or not. I think this is one of the reasons that if I really want an answer, I always get it. In my experience, nothing gets a person to respond more than a repeated letter that begins something like this: “{Name}, I see that you read my letter, but did not respond...” And yes, you can write such letters to clients, they don’t get offended and answer me. If you don’t yet track email openings, I want to share a free service - Docsify .
There are many other services on the network, but this one definitely does not have problems with email deliverability. Useful service for sales people - Docsify, sales lifehacks Identify customer needs Mention of identifying needs can be found in almost any relevant materials, but for a long time I did not realize its essence. And as practice has shown, few people think about the importance of this. In the summer, we conducted crash tests of the sales departments of 124 companies under the guise of secret shoppers. And they specifically looked at whether the manager was trying to identify the needs of the “client”. It turned out that in 31% of cases there is no: The mistake sales managers make is not identifying customer needs Previously, it seemed to me that if someone wants to find out what advertising brings calls, then they need call tracking - that’s all they need.
Tested Fax Lists in sales in a fairly complex technical B2B niche . If you disagree with something or want to share your life hacks, write in the comments. I'll be happy to discuss. Set up email open tracking For several years now I have been tracking whether my email was opened or not. I think this is one of the reasons that if I really want an answer, I always get it. In my experience, nothing gets a person to respond more than a repeated letter that begins something like this: “{Name}, I see that you read my letter, but did not respond...” And yes, you can write such letters to clients, they don’t get offended and answer me. If you don’t yet track email openings, I want to share a free service - Docsify .
There are many other services on the network, but this one definitely does not have problems with email deliverability. Useful service for sales people - Docsify, sales lifehacks Identify customer needs Mention of identifying needs can be found in almost any relevant materials, but for a long time I did not realize its essence. And as practice has shown, few people think about the importance of this. In the summer, we conducted crash tests of the sales departments of 124 companies under the guise of secret shoppers. And they specifically looked at whether the manager was trying to identify the needs of the “client”. It turned out that in 31% of cases there is no: The mistake sales managers make is not identifying customer needs Previously, it seemed to me that if someone wants to find out what advertising brings calls, then they need call tracking - that’s all they need.