A constant, quality presence on social networks is at the top of the list of marketing objectives for many companies. Once this goal has been set with simplicity, a major obstacle is equally easily encountered: ideas and content are in short supply. How can you guarantee the continuity of your social media marketing activities without sacrificing the quality of what you publish? Here are some ideas that will shake up your editorial calendar! Editorial calendar: ideas for an effective and sustainable strategy FIXED POINTS ARE NEEDED The editorial calendar is a tool that streamlines your activity on social networks. You can certainly do without it but it will be very difficult to keep the publications tidy and sensible. In reality, even using an editorial calendar you may find yourself creating and publishing content without a "conduct" or underlying strategy. On the other hand, you want to monitor the various social channels to acquire and retain customers so you must avoid communicating in a confusing manner .
A simple way to organize your presence Nigeria Phone Number on the main platforms is to define periodic appointments . For example, you could dedicate one post a week, always at the same time of the same day, to User-generated Content. And another day could be dedicated to a regular motivational column or a Content Curation article. In addition to simplifying content management and the creation of the editorial plan , the use of periodic appointments stimulates users. Those who follow you will quickly get used to this organization of posts, especially if you are the first to point it out and encourage interactions. NOTHING OF THE CONTENTS IS THROWN AWAY Creating content requires time, resources and money. Therefore abandoning such a complete and well-articulated guide like the one you have just written in the middle of your blog is simply a waste! Without a doubt, you can repeat almost anything at regular intervals. But you can also rework the material using new formats to make it fresher and more usable! Returning to the article example, you can extrapolate the main points and turn them into a series of pills to publish as single images.
Maybe you can create a full infographic or even a video! In this article you will find useful advice on how to "recycle" your content . BREAK THE MONOTONY The simplest post you can publish, depending on the content your business naturally produces, can be of the “text plus image” or “text plus link” type. The main risk is that you become stuck in the most comfortable format, giving up on variation and experimentation. Social media marketing is not for lazy people. By always using the same post format, without ever changing, you will quickly bore your audience and lose user interest. Creating images, infographics or videos is certainly more complicated than writing a short article or taking a photo but it significantly increases engagement ! Furthermore, having many types of content is also a stimulus for you because it simplifies the creation of the editorial calendar .
A simple way to organize your presence Nigeria Phone Number on the main platforms is to define periodic appointments . For example, you could dedicate one post a week, always at the same time of the same day, to User-generated Content. And another day could be dedicated to a regular motivational column or a Content Curation article. In addition to simplifying content management and the creation of the editorial plan , the use of periodic appointments stimulates users. Those who follow you will quickly get used to this organization of posts, especially if you are the first to point it out and encourage interactions. NOTHING OF THE CONTENTS IS THROWN AWAY Creating content requires time, resources and money. Therefore abandoning such a complete and well-articulated guide like the one you have just written in the middle of your blog is simply a waste! Without a doubt, you can repeat almost anything at regular intervals. But you can also rework the material using new formats to make it fresher and more usable! Returning to the article example, you can extrapolate the main points and turn them into a series of pills to publish as single images.
Maybe you can create a full infographic or even a video! In this article you will find useful advice on how to "recycle" your content . BREAK THE MONOTONY The simplest post you can publish, depending on the content your business naturally produces, can be of the “text plus image” or “text plus link” type. The main risk is that you become stuck in the most comfortable format, giving up on variation and experimentation. Social media marketing is not for lazy people. By always using the same post format, without ever changing, you will quickly bore your audience and lose user interest. Creating images, infographics or videos is certainly more complicated than writing a short article or taking a photo but it significantly increases engagement ! Furthermore, having many types of content is also a stimulus for you because it simplifies the creation of the editorial calendar .