Observing the phenomenon from above, a B2B digital marketing project is the set of many components that must work synergistically, including: excellent strategic planning; effective operational marketing, synergistic and consistent with the needs of the company's interlocutor or interlocutors (buyer persona); automation and personalization of the journey within multiple touchpoints. In this deliberately simplified context, hiring a marketing automation specialist or, in any case, being able to make use of his skills is fundamental. The centrality of the marketing automation specialist Before getting to costs and other considerations of economic opportunity, it is appropriate to ask ourselves why hiring a marketing automation specialist is essential for a company that operates in B2B and wants to obtain a competitive advantage in natively challenging markets.
First of all, contrary to what the job title might literally convey, this Germany Phone Number figure is not only responsible for the implementation and management of automations, but has an equally crucial strategic value since it defines the automation strategy , on which the level of customization that depends depends. The company manages to provide its leads and, consequently, has a decisive influence on the results of the entire project. The marketing automation specialist is therefore required to have a solid technical knowledge of automation platforms and related tools , such as CRM and social media and e-mail marketing tools. Even more fundamental is an almost impeccable knowledge of the customer journey and the dynamics of customer behavior, without which it would not be able to personalize messages , automate their sharing and significantly contribute to the quality of the experience.
Hiring a marketing automation manager: offer and average salary Hiring a marketing automation specialist is the first strategy adopted by companies that already have a structured marketing division . However, there are some elements to take into consideration. First of all, since the demand is very high, the supply cannot easily satisfy it, especially in relation to experienced figures, who can immediately make the difference in complex projects. It is also important to underline that hiring a marketing automation specialist alone may not be enough. The success of projects and campaigns is given by the availability of a complete and synergistic specialist team, capable of covering all phases of the marketing project , including copywriters, content specialists, SEO specialists, social media managers and many others, in addition obviously to the figures focus more on strategic definition.
First of all, contrary to what the job title might literally convey, this Germany Phone Number figure is not only responsible for the implementation and management of automations, but has an equally crucial strategic value since it defines the automation strategy , on which the level of customization that depends depends. The company manages to provide its leads and, consequently, has a decisive influence on the results of the entire project. The marketing automation specialist is therefore required to have a solid technical knowledge of automation platforms and related tools , such as CRM and social media and e-mail marketing tools. Even more fundamental is an almost impeccable knowledge of the customer journey and the dynamics of customer behavior, without which it would not be able to personalize messages , automate their sharing and significantly contribute to the quality of the experience.
Hiring a marketing automation manager: offer and average salary Hiring a marketing automation specialist is the first strategy adopted by companies that already have a structured marketing division . However, there are some elements to take into consideration. First of all, since the demand is very high, the supply cannot easily satisfy it, especially in relation to experienced figures, who can immediately make the difference in complex projects. It is also important to underline that hiring a marketing automation specialist alone may not be enough. The success of projects and campaigns is given by the availability of a complete and synergistic specialist team, capable of covering all phases of the marketing project , including copywriters, content specialists, SEO specialists, social media managers and many others, in addition obviously to the figures focus more on strategic definition.
